Dan Alexander & Co. is a multi-disciplinary award winning creative’s house, operating in Tel Aviv and Paris, focused on strategy, branding and design. We are a Design-Entrepreneurial greenhouse specializing in Identity through Design, a unique work method developed by Dan Alexander.

Dan Alexander & Co. (also formerly known as "Danny Goldberg Design") is a multi-disciplinary award winning creative’s house, operating in Tel Aviv and Paris, focused on strategy, branding and design.

We are a Design-Entrepreneurial greenhouse specializing in Identity through Design, a unique work method developed by Dan Alexander.

Identity through Design means harnessing our artistic creativeness in order to gain business advantage for our clients. We analyze and decompose brands into their core visual particles. This focus allows us to map out labels upon a wide spectrum of creativity and thus attribute each and every brand its specific gravity.

We believe in innovation based on cultural understanding and therefore combine marketing concepts and practices together with our creativeness and artistic knowhow. Our knowledge and thorough familiarity with brands and different cultures form the basis allowing our imagination to conceive brands’ identity.

What makes us tick?

The privilege of knowing new clients and their brands. The sheer excitement we get from creating new brands and entwining worlds of connotations and symbols. Our focused research leading us time and again to fresh ideas and creativeness. The fulfillment of cracking the essence of brands’ identity and core aesthetic values. The privilege of bringing together our love for art, aesthetics and culture into a powerful business tool.

Once we identify the brand’s distinctive visual basis each particle is placed correctly in order to generate a coherent picture. Identity through Design allows us to create full pertinence between the image, language, messaging and target audience.